David L. Akin is the Director, SpaceSystems Laboratory at the University of Maryland. He is also the author of “Akin’s Laws of Spacecraft Design.” He lists more than 40 laws, here are ten that I thought were directly applicable to software entrepreneurship, but the whole list is very funny and worth reading.
1. Engineering is done with numbers. Analysis without numbers is only an opinion.
Quantifying adjectives like small, mid-size, large, local, regional, slow, fast, etc..often helps you to focus your message and targeting efforts.