Books

Lan Liu opens his “Conversations on Leadership: Wisdom from Global Management Gurus” with an interesting anecdote. The King of Wei asked Bian Que, “You have two brothers who are doctors too. Which one of you three is the best?” Bian Que answered, “My big brother is the best. The other  brother is also better than me. I am the worst but the most famous.” The king was puzzled and inquired why. Bian Que explained, “My big brother is the the best doctor because he sees disease and cures it even before the patient feels any symptoms.

Consulting is the art of influencing people at their request. People want some sort of change—or fear some sort of change—so they seek consulting, in one form or another. Gerald Weinberg in “Secrets of Consulting“ I think B2B software is often purchased by firms hoping to achieve–or avoid–some sort of change. Like consulting, software is the promise of an ongoing business relationship. And essential to mutually satisfactory business relationship are trust and an exchange of value.

“Difficult to see. Always in motion is the future.” Yoda to Luke in “The Empire Strikes Back” Michael Malone’s “The Future Arrived Yesterday: The Rise of the Protean Corporation and What it Means for You.” was published in May of 2009.

I started blogging on this site October 1, 2006  with “Welcome Entrepreneurs” and have written almost 600 blog posts since then. My opening paragraphs are still applicable to today: This blog is dedicated to entrepreneurs at any stage of their journey.  Both as individuals, in teams, and collectively we all hope to create a better world for our customers, our employees, our stakeholders, and our children. My focus is helping startups find early customers for emerging technologies. This is very different from the traditional sales and marketing at established firms.