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Tristan Kromer covers 8 tips for getting your email read. Keep it short Who are you? What do you want? What you think is irrelevant Everyone likes numbers Easy on the attachments Include all relevant information Follow up It’s  a great set of points that also apply to meeting someone at a networking event, a cold call, or your first meeting with a prospect. One point I would add: if you have a friend in common or someone suggested you e-mail or call, mention that in the firs two or three sentences.

Create and Deliver Surprisingly Compelling Software Demonstrations “Do The Last Thing First” — the recipe for a Great Demo! When: Tuesday, April 12, 2010 8 am – 5 pm Where: Moorpark Hotel, 4241 Moorpark Ave, San Jose CA 95129 Cost: $590 Before March 28: $566 This is an interactive workshop with Peter Cohan geared especially for you who demonstrate B-to-B software to your customer and channels.

I do this all the time for Clients.

Second Derivative’s Great Demo! seminar on September 15, 2010 helps frustrated sales, marketing and presales professionals and entrepreneurs improve their skills and gain dramatic results. Peter Cohan helps organizations like Keynote Systems and Phreesia put the “Wow!” into their demos to make them crisp, compelling and successful. “I believe everyone on the team will find that your training and demo workflow has been extremely effective – we are confident that we’ve closed business directly as a result of applying Great Demo! practices.